Privacy Policy
Effective Date: Sep 12th 2025
How we protect your data and respect your privacy
This Privacy Policy explains how ValuThis ("ValuThis," "we," "us," or "our"), collects, uses, shares, and protects personal information when you use our website, mobile application, and related services (collectively, the "Service"). We are committed to handling your data transparently and lawfully, in accordance with applicable data protection laws. This Privacy Policy should be read alongside our Terms and Conditions.
Controller: ValuThis.com
Privacy contact: info@valuthis.com
We provide an AI-powered valuation service for collectibles and curiosities.
We rely on one or more of the following legal grounds:
- Contractual necessity – to deliver the Service you request.
- Consent – where you actively consent (e.g., when you email us or accept cookies).
- Legitimate interests – to operate, secure, and improve the Service in ways that do not override your rights.
- Legal obligation – to comply with UK law (e.g., keeping financial records).
Data Minimization: We collect only the minimum personal data necessary to provide our valuation services.
Automated Decision Making: Our valuations are generated using automated AI analysis through Google Gemini and OpenAI APIs. You have the right to request human review of any valuation result and to understand the logic behind automated decisions that significantly affect you.
Children's Data: We do not knowingly collect personal data from children under 16 years of age. If we become aware that we have collected such data, we will delete it promptly.
In the event of a data breach affecting your personal data, we will:
- Notify the UK Information Commissioner's Office (ICO) within 72 hours where required by law
- Notify affected individuals without undue delay where the breach is likely to result in high risk to your rights and freedoms
- Take immediate steps to contain and remedy the breach
- Provide clear information about what happened and what we are doing about it
We may update this Privacy Policy periodically. Any material changes will be highlighted on our website or sent by email (where we have that information). The "Effective Date" at the top will always show when revisions take effect.
If you have questions about this policy or our data practices, please contact our Data Protection Officer at info@valuthis.com
Thank you for trusting ValuThis with your information.